Satisfying the needs of Customers
The Group is focused on the supply of high quality meats and foods to our customer base in terms of their needs, which is a high quality product at an affordable price.
Satisfying the needs of Customer Groups
Our focus is on two distinct markets that are associated with emerging markets such as South Africa.
These markets are:
- The lower income market with growing income
- The growing middle income market
Processed meats are the cheapest form of protein in the market place, with very good nutritional value, and is a big part of the daily diet of the South African consumer.