Target market

Customer needs being satisfied

The Group is focused on the supply of high quality meats and convenience foods to our customers in terms of their need for affordability, quality and good value for money. 

Customer groups being satisfied

Our focus is on two distinct markets that are associated with emerging markets such as South Africa.
These markets are:

• The lower income market with growing income
• The growing middle income market

A high growth market opportunity

The industry has seen a phenomenal growth in the sale of processed meats targeted at the income groups as listed above.  Over the comparative periods 2006 to 2007 this growth was measured as being 96.2%.

Future growth in these market segments is being forecasted to be at least between 45 and 50%. (source Mike Critien, Crown National).